Customer 1st

We design and implement customer experience, digital marketing and management consulting.

We have decades of experience in marketing, corporate strategy, customer experience, digital transformation, market research and analytics. This is why Customer 1st is uniquely positioned to help corporate leaders to make choices for growth through customer data and digital strategies that unlock competitive advantage.

WHAT WE DO

Customer Experience & Insights

Digital Marketing & Market Research

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												<h3>Digital Marketing & Market Research</h3>
												<p><span style="color:#f18825; font-size:20px;">Digital marketing</span><br />
We help your company to communicate effectively to your costumers online. We advise you on the tools and methodologies to get the maximum from your online presence, acquiring new costumers and maximize the loyalty of your current ones. </p>
<p><span style="color:#f18825; font-size:20px;">Customer engagement and predictive sales platforms</span><br />
We can support your organization to exploit at best your social activities thanks to our exclusive digital platforms able to promote the costumer engagement to the next level. Thanks to our Artificial Intelligence Platform we can also work on your customers and sales data to predict and manage the future sales, the customer retention and the customer lifetime value.</p>
<p><span style="color:#f18825; font-size:20px;">Market research and Neuromarketing</span><br />
Knowing in depth your customers is key for the success of your business. That’s why we integrate the traditional tools of market research as surveys and focus groups with the most up to date thecniques and learnings of the neuromarketing sciences.</p>

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Corporate Internationalization

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<h3 style="text-align: left; font-size:24px;">CORPORATE INTERNATIONALIZATION</h3>
<p style="text-align: left;">We help companies to exploit new markets and geographies. We offer a deep understanding of new markets and the industry in which the company operates, the trends and the opportunities that they offer. We provide an in depth understanding of the profile of the competitors: what do they sell, who they are, where they operate and what is their strategy. With advanced predictive analytics methodologies, we can anticipate the level of sales and revenue in a new market and optimize them building the most effective market entry strategy. Our experience in setting up and facilitating competitive war games will help you in the assessment of your current and potential competitors’ strengths and weaknesses and help you decide on strategic actions within your competitive environment.</p>
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<span style="color: #f18825; font-size: 20px;">Analytics approach</span><br />
We believe that management decisions should be fact based. We are experts in unlocking the value of data, driving business-relevant insights and forecasting the impact of your strategy.</p>
<p><span style="color: #f18825; font-size: 20px;">Data science offering</span><br />
We cover the full spectrum of data management within an organization. We combine datasets from various internal and external sources and create predictive models using R, Python & other software to better signal trends and implications. We deliver agile data science as a service and can quickly answer questions, test hypotheses, model scenarios and provide insights.<br />
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Management Consulting

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<span style="color: #f18825; font-size: 20px;">Business and Marketing Strategy</span><br />
Ideate and write your strategic plan, define your organic growth potential and the needs for mergers or acquisitions, leverage your competitive advantage for geographic or portfolio expansions.<br />
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<span style="color: #f18825; font-size: 20px;">Innovation</span><br />
Identify the business insight and the innovation concept, assess the potential of the innovation pipeline and spot the risks or vacancies, support the generation of new products idea.<br />
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<span style="color: #f18825; font-size: 20px;">Brand Strategy and Positioning</span><br />
Define the core Brand advantages and the most effective positioning relative to competitors, plan the marketing strategy and the resources for growth, implement the Brand Identity.<br />
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<span style="color: #f18825; font-size: 20px;">Portfolio Management</span><br />
Identify strength and weaknesses of the portfolio offer, assess the impact of the marketing investments, analyze the contribution of each element of the portfolio to the total growth.<br />
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FEATURED INDUSTRIES

During the past twenty years, we’ve gathered project credentials in various industries.
We’ll pinpoint best practices and will help you uncover emerging trends.
Some of the industries we’ve supported are listed below.

Our advanced analytics solutions and customer decision making insights help automotive companies stay ahead of competition and increase profitability.

Customer 1st can help you estimate and forecast demand across product segments and markets, analyze product lifecycle, and review manufacturing processes.

We have strong expertise in retail, FMCG and luxury goods customer experience, brand and communication intelligence. We paint a holistic picture of the customer journey and help build customer engagement programs.

Customer 1st will help you understand the dynamics of the consumer electronics market. Acquire in-depth knowledge of the usage and attitude of consumers, the drivers of brand equity and choice of marketing communication strategy.

Customer 1st will design and manage your patient experience program and help you understand the dynamics of drugs, healthcare equipment & services and impactful government regulations which affect your business.

Customer 1st has an extensive track record in working with construction & lighting industry leaders. We offer strategic consulting services in modeling disruptive technologies and disruptive events, market forecasting, and competitor profiling.

Passenger & Visitor opinion is one of the most valuable KPIs for the travel, leisure & hospitality industry. We provide thorough understanding of consumer loyalty and strategic growth through studying word-of-mouth promotion and its major drivers.

We model events of major political, economic and social importance, analyze the impact of policies on social groups and analyze regulatory frameworks. We also identify key opinion leaders and their influence on different social groups, plus we analyze customer experience in government services.